Why should Spencer Longshore teach and lead your sales staff to the next level? Why should he teach a class entitled, "How to Sell More Advertising Pages Than You Ever Thought Possible"? What differentiates him from the hoard of other sales instructors? Read on, and let Spencer tell you, himself.

"The reason I should be teaching your sales staff is very straightforward: I have more ad sales experience than anyone I know in the entire publishing industry. I still sell several million dollars a year in the automotive advertising marketplace - which is a very competitive and complex market.

"Early in my career, I spent 8 years as publisher of a group of community newspapers. It taught me that the only reason anybody ever buys advertising is to ring the cash register. I also spent 7 years as Ad Director of a very creative, results-oriented, multi-title/media publishing company: BASS, the largest fishing organization in the world. Then it was time for me to go to the next level.

"I founded, and 15 years later sold, the largest independent advertising rep firm in America: the Longshore Media Development Group. We represented over 165 major magazines, 8 cable tv shows, 43 tony catalogs, and too many miscellaneous sales projects to name here. Being located in Montgomery, Alabama made it impossible to recruit seasoned advertising executives from the major ad cities... I learned how to train and teach a very large sales staff to out-sell everybody.

"I have more speaking experience than anyone I know: hundreds of seminars, hundreds of sales meetings, and hundreds of sales conventions. I taught all of the advanced advertising sales seminars for FOLIO for 25 years. I always received the highest evaluations of any speaker at FOLIO and I always had the most return attendees. The conference chairman at FOLIO always gave my name when asked who they would recommend as the best speaker and trainer in the ad sales/publishing track.

"I have the unique ability to teach, motivate, and inspire... I've been told countless times that I'm genetically created to sell advertising and teach the subject... salespeople love me. They know that I'm doing the exact same things they're doing only on a much higher level of effectiveness.

It amuses me to see publishers bring ad sales trainers to sales meetings, etc. and these trainers haven't sold an ad in ten years...they haven't been in an ad agency in ten years... they don't have a clue how to communicate with the "twenty-somethings" that dominate the ad buying community -- personally I wouldn't let one of those trainers get within 500 miles of my sales staff. What could they possibly have to say that's worthwhile?"


Spencer Longshore, III

"It amuses me to see publishers bring ad sales trainers to sales meetings, etc. and these trainers haven't sold an ad in ten years...they haven't been in an ad agency in ten years."